Sailors & Mermaids Blog

Dear laaaawd, that video should NEVER have seen the light of day. McDonald’s crisis communication to the rescue.

Stop feeding the content beast. Get quoted instead. A simple system to earn press mentions regularly, build borrowed trust, and reach audiences you don’t own.

Discover how micro animations, those tiny design details, bring fun and character to digital experiences. See why the little things matter in design.

From a CMO with 15 years of scars: You don’t need more strategy decks. You need dirty hands, clear reasoning, and the patience to iterate.

Beautiful typefaces that every designer need in their toolbox, and as a bonus won’t drain your wallet. Check these out for something new and inspiring.

I learned a $10K lesson about email marketing the hard way – with pitchforks, torches and all – and why your newsletter is slowly ruining your brand.

David Foster Wallace said, “If your fidelity to perfectionism is too high, you never do anything.” Truly words to live by some days.

Thanks for listening! Keep sharing, keep learning, keep creating, keep encouraging and remember that everything is stardust, and stardust is everything.

Thanks for listening! Keep sharing, keep learning, keep creating, keep encouraging and remember that everything is stardust, and stardust is everything.