Smart marketing is always WIP

Sailors & Mermaids is a tiny content and marketing studio run by me, Jonas Strandell. I’m an award-winning marketer, designer, and writer based outside Stockholm, Sweden. 

Growing up, I always wanted to be a “comic book person.” But that was a somewhat limited space to be in, weird huh? My parents always supported my choice to be a creative person. My mom used to draw as her job, and my dad’s title was Typographer; let that sink in. Later, I went to film school to become a screenwriter. It turned out there were about 3 jobs for writers in Sweden, and all positions were filled. So weird, again.

Then along came the Internet.

I made my first website using Netscape and a 14.4k dial-up modem in the mid-90s and was hooked. I’ve been creating things online since.

I’ve spent 20+ years building marketing at tech companies. My time in the trenches has allowed me to lead marketing teams at companies such as Besedo, Pingdom, Dooer, and SolarWinds. I’ve built global teams and created content and marketing efforts around world-leading software and products. Those efforts won awards and deserve the spotlight instead of me.

Not like the other kids

What we lack in size, we more than make up for in impression and impact. After all, it’s not the size of the boat but the motion of the ocean.

We obsessively take things from good to great, mainly because we can transcend your passion for your product and company to the end-user. But remember: if your fidelity to perfectionism is too high, you will never do anything.

AAV

Working with Sailors & Mermaids will Always Add Value (Ding!) to you. The kind that drives real growth builds trust and makes people care about what you do.

Always dive deep, ask the right questions, and always be helpful. Because if we’re not, then what good are we?

Whether content, design, or brand positioning, the goal is always to make it clear, helpful, and matter.