Pingdom

The world’s biggest website monitoring company

Screenshot of the Pingdom website
Screenshot of the Pingdom website
Screenshot of the Pingdom website

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

Role

CMO, 2011–2019

Milestones

  • Built a developer-favorite uptime tool into a global SaaS brand with 800,000 users.

  • Customers included 85% of all Fortune 500 companies.

  • Increased revenue from 50 million SEK (2014) to 142 million (2018)

Everyone Loves the Internet, video for Pingdom, written and directed by Jonas Strandell

Everyone Loves the Internet, video for Pingdom, written and directed by Jonas Strandell

A mockup of the Pingdom website seen on an iPad and an iPhone
A mockup of the Pingdom website seen on an iPad and an iPhone
A mockup of the Pingdom website seen on an iPad and an iPhone

The Pingdom website went through many iterations over the years.

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.

We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

People working at the Pingdom office in Västerås
People working at the Pingdom office in Västerås
People working at the Pingdom office in Västerås
Photo of a Pingdom hoodie with the tags
Photo of a Pingdom hoodie with the tags
Photo of a Pingdom hoodie with the tags
Two female Pingdom employees looking at a laptop screen
Two female Pingdom employees looking at a laptop screen
Two female Pingdom employees looking at a laptop screen
Recording of a video at the Pingdom office
Recording of a video at the Pingdom office
Recording of a video at the Pingdom office
Born to Hack by Pingdom
Born to Hack by Pingdom
Born to Hack by Pingdom
Photo of Jonas Strandell at Austin airport
Photo of Jonas Strandell at Austin airport
Photo of Jonas Strandell at Austin airport

There are so many stories to tell from the Pingdom offices. We were born to hack.

“Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!”

Portrait of John Karlsson
Portrait of John Karlsson

John Karlsson, Lead Designer

Pingdom logo
Pingdom logo
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Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.