Pingdom

The world’s biggest website monitoring company

Screenshot of the Pingdom website
Screenshot of the Pingdom website
Screenshot of the Pingdom website

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

Role

CMO

Milestones

  • Increased the user base from 30,000 to 900,000.

  • Customers included 92% of all Fortune 500 companies.

  • Increased revenue from 50 million SEK (2014) to 142 million (2018)

  • Content creation has been featured in the New York Times, TechCrunch, and The Verge, to name a few.

Everyone Loves the Internet, video for Pingdom, written and directed by Jonas Strandell

Everyone Loves the Internet, video for Pingdom, written and directed by Jonas Strandell

A mockup of the Pingdom website seen on an iPad and an iPhone
A mockup of the Pingdom website seen on an iPad and an iPhone
A mockup of the Pingdom website seen on an iPad and an iPhone

The Pingdom website

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.

We create and share content for businesses and marketers. Sailors & Mermaids is a small content studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell. We create and share content for businesses and marketers.

Fun times were had by everyone

“Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!”

Portrait of John Karlsson
Portrait of John Karlsson

John Karlsson, Lead Designer

Pingdom logo
Pingdom logo
Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.