Our Services
We do a few things damn well
Marketing, Storytelling, and Creativity: The magic is how we mix these together into one frisky cocktail.
Fractional and interim CMO
Marketing leadership
Good CMOs don’t just manage marketing; they transform it. I’m not interested in maintaining the status quo or “steadying the ship”. I’m here to identify what’s broken, fix what’s fixable, and build what’s missing. Sometimes uncomfortable, but always worth it.
Strategy development
I craft marketing strategies that align with your business goals, not generic plans that could belong to any company. Please, and thank you. This is tailored to create advantages your competitors can’t touch.
Team alignment
Have a marketing team? Let’s unlock their potential. I restructure for efficiency, fill capability gaps, and provide clear leadership. No team in place? No problem. I’ve been a Swiss Army knife of marketing before.
Growth
Marketing drives growth and not just activity. Focus on the metrics that matter to you and your company. Those are our lighthouses and we’re going to do work that moves the numbers in the right direction.
Want to know more about hiring a fractional CMO?
Storytelling
Coaching marketing teams
You don’t need to burn it down and start over. Most struggles don’t come from a lack of effort; they come from a lack of focus. My job is to help your team find that focus, remove distractions, and double down on what works. House rule: Always Add Value (AAV).
Actions over talking
Think of it as a friendly but no-nonsense sanity check. We’ll examine your current strategy, challenge assumptions, and expand your toolkit. I help teams focus on what is important and take action with impact.
Skill boost
Inspire action, sharpen execution, and embed a culture of continuous improvement. I coach teams and deliver talks or workshops that make lessons stick. The goal: turning “okay” marketing into great marketing.
Faster decisions
Analysis paralysis kills momentum. I bring the framework, confidence, and story your team needs to decide faster. What used to take months of back-and-forth can be turned into days of focused action.
Creative
Just make us look cool
Drab, soulless marketing is everywhere. You need mojo, talent, and a little weirdness in your corner to grab attention and spark connection. Bland brands blend in while bold brands break through.
Design
The “Enterprise, but make it fashion” brief can make the most seasoned designer tremble in their Herman Miller chair. Good design looks pretty, and great design makes it all work.
Content & copywriting
Great content doesn’t just fill space. It serves a purpose. From thought leadership to microcopy that drives action where every word has a purpose. Your content will educate, engage, and convert.
Convert, convert, convert
We love gorgeous designs but we also sweat the stuff that makes a difference: UX, page speed, accessibility, and CRO. Is it sexy? Goodness, no. Will it make your marketing better? Hell to the yeah.
Pingdom employer branding video
As part of scaling up Pingdom and hiring more people to the two Swedish offices we created a video to showcase what we are all about. We put the employees in the center, something that turned out a lot more fun, personable, and tricky. Have a look at the Pingdom case study in its entirety.
Come Join Our Team at Pingdom, video written and directed by Jonas Strandell
Over the years I’ve been fortunate to work with
Jonas Strandell with wife Josefine on a vespa. Pixel art is never going out of style.
No strings attached!
