Our Services
We do a few things damn well
Marketing, Creativity, and Storytelling: The magic is how we mix these together into one frisky cocktail.
Fractional CMO: The leadership bit
A great CMO doesn’t just manage marketing — they transform it. I bring C-suite thinking without the C-suite price tag. I’m not interested in maintaining the status quo. I’m here to identify what’s broken, fix what’s fixable, and build what’s missing. (Sometimes uncomfortable. Always worth it.)
Strategy development
I craft marketing strategies that align with your business goals — no generic plans that could belong to any company. Please, and thank you. This is tailored to create advantages your competitors can’t touch.
Team alignment
Have a marketing team? Let’s unlock their potential. I restructure for efficiency, fill capability gaps, and provide clear leadership. No team in place? No problem. I’ve been a Swiss Army knife of marketing before.
Growth
Marketing drives growth and not just activity. Focus on the metrics that matter: Customer acquisition, retention, and lifetime value. Those are the lighthouses for our work. We implement systems that move the numbers in the right direction.
Want to know more about hiring a fractional CMO?
Marketing Coach: The empowerment bit
Your marketing is probably this close to working. No need to trash everything and start over. Most marketing struggles don’t come from lack of effort but from lack of focus.
We turn almost there into a chef’s kiss. Your marketing should be the hardest working line item in your budget.
Strategic mentoring
A sanity check of your current status is a friendly way of challenging you while expanding your toolkit. Sessions blend tactical advice with big-picture strategy. This balances what you need now and where you want to go. We always add value. We should make that a rule, AAV.
Team capability
Great marketing requires great marketers. I’ll help you level up your team’s skills. We close knowledge gaps together. Build on continuous improvement that turns okay marketing into exceptional.
Decision acceleration
Analysis paralysis always kills momentum. We provide a framework (confidence and accountability) to make faster, smart marketing decisions. We can turn months of uncertainty into days of focused action.
Creative: The looking damn good bit
Drab, soulless marketing is everywhere. You need mojo, talent, and a little weirdness in your corner to grab attention and spark connection. Bland brands blend in — bold brands break through.
Design
The “Enterprise, but make it fashion” brief can make the most seasoned designer tremble in their Herman Miller chair. Good design looks pretty, and great design clarifies while looking fabulous. We like the latter over here — make it work.
Content & copywriting
Great content doesn’t just fill space. It serves a purpose. From thought leadership to microcopy that drives action. Every word has a purpose. Your content should educate, engage, and convert. I make sure it does all three.
Interactive
We love the gorgeous digital platforms that make everyone share URLs in Slack everywhere. But we also sweat the stuff that makes the difference: UX, page speed, accessibility, and CRO. Is it sexy? Goodness, no. Will it make your marketing better? Hell to the yeah.
Example of employer branding video
As part of scaling up Pingdom and hiring more people to the two Swedish offices we created a video to showcase what we are all about. We put the employees in the center, something that turned out a lot more fun, personable, and tricky. Have a look at the Pingdom case study in its entirety.
Come Join Our Team at Pingdom, video written and directed by Jonas Strandell
Over the years we’ve been fortunate to work with
Jonas Strandell with wife Josefine on a vespa. Pixel art is never going out of style.
No strings attached!
