Our Services
We do a few things damn well
Marketing, Storytelling, and Creativity: The magic is how we mix these together into one frisky cocktail.
Fractional and interim CMO
Marketing leadership
Good CMOs don’t just manage marketing; they transform it. I’m not interested in maintaining the status quo or “steadying the ship”. I’m here to identify what’s broken, fix what’s fixable, and build what’s missing. Sometimes uncomfortable, but always worth it.
Strategy development
I craft marketing strategies that align with your business goals, not generic plans that could belong to any company. Please, and thank you. This is tailored to create advantages your competitors can’t touch.
Team alignment
Have a marketing team? Let’s unlock their potential. I restructure for efficiency, fill capability gaps, and provide clear leadership. No team in place? No problem. I’ve been a Swiss Army knife of marketing before.
Growth
Marketing drives growth and not just activity. Focus on the metrics that matter to you and your company. Those are our lighthouses and we’re going to do work that moves the numbers in the right direction.
Want to know more about hiring a fractional CMO?
Storytelling: Coaching marketing teams
Your marketing is probably this close to working. No need to trash everything and start over. Most marketing struggles don’t come from lack of effort but from lack of focus.
We turn almost there into a chef’s kiss. Your marketing should be the hardest working line item in your budget. We always add value. We should make that a rule, AAV.
Strategic mentoring
A sanity check of your current status is a way of challenging you while expanding your toolkit. Sessions blend tactical advice with big-picture strategy to balance your needs now and where you want to go.
Team capability
Great marketing requires great marketers. I’ll help you level up your team’s skills. We close knowledge gaps together. Build on continuous improvement that turns okay marketing into exceptional.
Decision acceleration
Analysis paralysis always kills momentum. We provide a framework (confidence and accountability) to make faster, smart marketing decisions. Turn months of uncertainty into days of focused action.
Creative: Looking damn good
Drab, soulless marketing is everywhere. You need mojo, talent, and a little weirdness in your corner to grab attention and spark connection. Bland brands blend in — bold brands break through.
Design
The “Enterprise, but make it fashion” brief can make the most seasoned designer tremble in their Herman Miller chair. Good design looks pretty, and great design clarifies while looking fabulous. We like the latter over here — make it work.
Content & copywriting
Great content doesn’t just fill space. It serves a purpose. From thought leadership to microcopy that drives action where every word has a purpose. Your content will educate, engage, and convert.
Convert, convert, convert
We too love, love the gorgeous designs that everyone shares in Slack everywhere. But we also sweat the stuff that makes a difference: UX, page speed, accessibility, and CRO. Is it sexy? Goodness, no. Will it make your marketing better? Hell to the yeah.
Pingdom employer branding video
As part of scaling up Pingdom and hiring more people to the two Swedish offices we created a video to showcase what we are all about. We put the employees in the center, something that turned out a lot more fun, personable, and tricky. Have a look at the Pingdom case study in its entirety.
Come Join Our Team at Pingdom, video written and directed by Jonas Strandell
Over the years I’ve been fortunate to work with
Jonas Strandell with wife Josefine on a vespa. Pixel art is never going out of style.
No strings attached!
