Pixel art illustration of Jonas Strandell at a desk
Pixel art illustration of Jonas Strandell at a desk
Pixel art illustration of Jonas Strandell at a desk

This is what we do

We create effective strategies, powerful identities, and memorable experiences that connect companies to customers.

We clarify and amplify marketing through strategic leadership, targeted coaching, and authentic branding.

Marketing efforts that increases the quality and quantity of your leads.

Remember A-B-H, always be helpful.

Hire a CMO

Marketing shouldn't feel like throwing spaghetti at the wall. But without strategic leadership, that's exactly what happens. Marketing is measurable and drives growth.

I’ve led marketing at Besedo, Pingdom, and Dooer, led teams, and been in the trenches – I kind of like it there.

A good CMO is a great storyteller who is creative and resourceful. Find what’s broken and improve what’s good.

Here is the link

Marketing coaching

Your marketing is probably this close to be working. So no need to trash everything and start over. You need tweaks.

My coaching helps teams spot the opportunities hiding in plain sight. It’s like having someone look at your puzzle and immediately find pieces you’ve been searching for.

We’ll examine what’s working, what’s not, and create a clear path forward. No fluff, just practical guidance with action items.

Here is the link

Branding

We build brands that make people stop scrolling. It’s about finding chemistry between you and your audience.

From design systems and tone of voice to messaging that actually resonates. A fast-paced and iterative process drives us closer to a look and feel that truly represents you.

Clear. Compelling. Unforgettable.

Let’s create a brand people don’t just notice. They remember.

Here is the link

Over the years we’ve been fortunate to work with

The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo
The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo
The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo

People say the nicest things

Photo of Pontus Öberg

Pontus Öberg

Data Engineer, Matsmart

He’s a bold trendsetter who dares to innovate while understanding what truly makes marketing effective. A doer at heart, he consistently delivers impactful results that push boundaries.

Photo of Keith Sullivan

Keith Sullivan

Product Manager, Ben Sherman

Jonas is very easy to work with and he delivered way beyond our expectations.

Photo of designer Jozsef Deak

Joszef Deak

Designer, Framna

Honestly the @framer publish time is insanely fast. Just published 2 weeks of changes in 5 seconds – like it’s almost too fast for such a big moment.

John Karlsson

Senior Designer, Bontouch

Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!

Photo of Morgan Sundqvist

Morgan Sundqvist

CTO, Dooer

Jonas brings a wealth of real-world marketing experience, honed by working with top-level CEO’s, to every challenge. He’s exceptionally easy to work with and a true team player. I wholeheartedly recommend Jonas for any marketing leadership position; he would be an invaluable asset to any organization.

Photo of Petter Nylander

Petter Nylander

CEO, Unibet & TV3

Jonas is an exceptional marketing leader who consistently delivers outstanding results. What truly sets Jonas apart is his remarkable creativity and resourcefulness.

Photo of Peter Alguacil

Peter Alguacil

Founder, SiteSanity

I may be biased because I’ve worked with Jonas several times over the years, but that also means I have a good idea what he’s about. Great guy, great marketer, and you couldn’t ask for a better CMO to push your company forward.

Photo of Christine Taylor

Christine Taylor

Project Manager, Sega Games

I have no idea how you managed to create all those pixels. Your attention to detail was impressive and worth it. The devil is in the details.

Photo of Jessica Allen

Jessica Allen

Principal Product Designer, Okta

Lorem ipsum dolor sit amet.

People say the nicest things

Photo of Pontus Öberg

Pontus Öberg

Data Engineer, Matsmart

He’s a bold trendsetter who dares to innovate while understanding what truly makes marketing effective. A doer at heart, he consistently delivers impactful results that push boundaries.

Photo of Keith Sullivan

Keith Sullivan

Product Manager, Ben Sherman

Jonas is very easy to work with and he delivered way beyond our expectations.

Photo of designer Jozsef Deak

Joszef Deak

Designer, Framna

Honestly the @framer publish time is insanely fast. Just published 2 weeks of changes in 5 seconds – like it’s almost too fast for such a big moment.

John Karlsson

Senior Designer, Bontouch

Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!

Photo of Morgan Sundqvist

Morgan Sundqvist

CTO, Dooer

Jonas brings a wealth of real-world marketing experience, honed by working with top-level CEO’s, to every challenge. He’s exceptionally easy to work with and a true team player. I wholeheartedly recommend Jonas for any marketing leadership position; he would be an invaluable asset to any organization.

Photo of Petter Nylander

Petter Nylander

CEO, Unibet & TV3

Jonas is an exceptional marketing leader who consistently delivers outstanding results. What truly sets Jonas apart is his remarkable creativity and resourcefulness.

Photo of Peter Alguacil

Peter Alguacil

Founder, SiteSanity

I may be biased because I’ve worked with Jonas several times over the years, but that also means I have a good idea what he’s about. Great guy, great marketer, and you couldn’t ask for a better CMO to push your company forward.

Photo of Christine Taylor

Christine Taylor

Project Manager, Sega Games

I have no idea how you managed to create all those pixels. Your attention to detail was impressive and worth it. The devil is in the details.

Photo of Jessica Allen

Jessica Allen

Principal Product Designer, Okta

Lorem ipsum dolor sit amet.

People say the nicest things

Photo of Pontus Öberg

Pontus Öberg

Data Engineer, Matsmart

He’s a bold trendsetter who dares to innovate while understanding what truly makes marketing effective. A doer at heart, he consistently delivers impactful results that push boundaries.

Photo of Keith Sullivan

Keith Sullivan

Product Manager, Ben Sherman

Jonas is very easy to work with and he delivered way beyond our expectations.

Photo of designer Jozsef Deak

Joszef Deak

Designer, Framna

Honestly the @framer publish time is insanely fast. Just published 2 weeks of changes in 5 seconds – like it’s almost too fast for such a big moment.

John Karlsson

Senior Designer, Bontouch

Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!

Photo of Morgan Sundqvist

Morgan Sundqvist

CTO, Dooer

Jonas brings a wealth of real-world marketing experience, honed by working with top-level CEO’s, to every challenge. He’s exceptionally easy to work with and a true team player. I wholeheartedly recommend Jonas for any marketing leadership position; he would be an invaluable asset to any organization.

Photo of Petter Nylander

Petter Nylander

CEO, Unibet & TV3

Jonas is an exceptional marketing leader who consistently delivers outstanding results. What truly sets Jonas apart is his remarkable creativity and resourcefulness.

Photo of Peter Alguacil

Peter Alguacil

Founder, SiteSanity

I may be biased because I’ve worked with Jonas several times over the years, but that also means I have a good idea what he’s about. Great guy, great marketer, and you couldn’t ask for a better CMO to push your company forward.

Photo of Christine Taylor

Christine Taylor

Project Manager, Sega Games

I have no idea how you managed to create all those pixels. Your attention to detail was impressive and worth it. The devil is in the details.

Photo of Jessica Allen

Jessica Allen

Principal Product Designer, Okta

Lorem ipsum dolor sit amet.

Example of employer branding video

As part of scaling up Pingdom and hiring more people to the two Swedish offices we created a video to showcase what we are all about. We put the employees in the center, something that turned out a lot more fun, personable, and tricky. Have a look at the Pingdom case study in its entirety.

Come Join Our Team at Pingdom, video written and directed by Jonas Strandell

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Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.