Great marketing doesn’t happen by accident, it’s built by teams who know where they’re going, and how to get there. That’s where I come in.
Deep, practical expertise, delivered with a side-order of wit straight from the trenches at the corner of chaos and success. I want you to walk away with clarity, momentum, and some “why didn’t anyone tell me this sooner?” moments.
Sharp strategy
I zero in on what matters most and turn ideas into action items. You’ll get sharp positioning, focused priorities, and a clear story your team and audience can rally around.
B2B and marketing are gloriously messy, complicated, and sometimes just plain weird (anyone who says differently is selling something). Sometimes I solve it by being clever, other times it takes grit, willpower, and being tenacious as hell.
Key metrics and results
On stage and in rooms
I’ve spoken at conferences, podcasts, and industry panels on topics like:
Impact marketing with maximum creativity.
How to turn complex tech into compelling stories.
Building brands that people actually care about.
Marketing sprints and iterations.
Art Direction on the web when everything is a template.
Failing in plain sight – stories from the trenches.
Hello there, a quick introduction might be in order
I’m Jonas, a designer at heart who somehow ended up as a CMO. My childhood dream was drawing comics, which evolved into a love for design and storytelling that’s turned me into a well-sought-after Swiss army knife for companies worldwide.
In my previous life I did creative work for Ben Sherman, Sega Games, MTV, Chupa Chups, SVT, and many more. I’ve served as CMO, Chief Product Officer, and Designer at Pingdom, Dooer, Lavendla, and Besedo.
When I’m not marketing (that really ought to be a verb), I dedicate way too much time to music and movies – on an almost unhealthy, obsessive level.
I dream of owning a vineyard someday. Because if you’re going to dream, dream big enough to need irrigation systems.
