Speaking & Coaching

I’m always learning, always improving and I want to share hard-won lessons from 20+ years of building and leading teams. Available for podcasts, conference talks, and hands-on coaching with your marketing and design teams.

If you walk away with feeling of “yes, I can do this!” then we’ve all won.

Jonas Strandell on stage speaking seen from behind
Jonas Strandell on stage speaking seen from behind
Jonas Strandell on stage speaking seen from behind

How I can help

How I can help

Whether it’s a 30-minute podcast, a workshop, or with a mic at a conference, I bring the same energy. If you are interested in having me speak at an event, email me.

Whether it’s a 30-minute podcast, a workshop, or with a mic at a conference, I bring the same energy. If you are interested in having me speak at an event, email me.

Illustration of headphones

Podcasts

Open and candid conversations about the messy reality of B2B marketing, scaling teams, and the creative process.

Conversations about the reality of B2B marketing, creating great work, and how to determine if you should quit your job.

Team coaching

Roll-up-your-sleeves workshops and coaching sessions to help marketing and design teams level up their game.

Conference talks

I’m known to an engaging and story-driven speaker who leaves audiences with smiling and an urge to work and take action.

Let’s work together

B2B and marketing are gloriously messy, complicated, and sometimes just plain weird (anyone who says differently is selling something). Public speaking has become a huge part of my life and career. It gives me immeasurable joy to pass along any knowledge I have to others.

Jonas Strandell of Sailors & Mermaids with a microphone on stage at an event
Jonas Strandell of Sailors & Mermaids with a microphone on stage at an event

It’s not easy to find an image where you speak and don’t look like an idiot.

Photo of Jonas Strandell smiling with headphones on and microphone in the foreground
Photo of Jonas Strandell smiling with headphones on and microphone in the foreground
Photo of Jonas Strandell smiling with headphones on and microphone in the foreground
Photo Jonas Strandell with microphone in hand on stage
Photo Jonas Strandell with microphone in hand on stage
Photo of Jonas Strandell from behind on stage with an audience in the background
Photo of Jonas Strandell from behind on stage with an audience in the background

Not all talk – accolades and metrics too

Sometimes we solve it by being clever, other times it takes willpower, tears, and being tenacious as hell.

Experience that matters

I was previously CMO at Pingdom (acquired by SolarWinds), and at Dooer and Besedo, and I was CMO/CPO at Lavendla. I have created websites and content for brands like:

The MTV Logo
The Sega Logo
Ben Sherman Logo
Chupa Chups Logo
Uppsala Stadsteater Logo
The MTV Logo
The Sega Logo
Ben Sherman Logo
Chupa Chups Logo
Uppsala Stadsteater Logo
The MTV Logo
The Sega Logo
Ben Sherman Logo
Chupa Chups Logo
Uppsala Stadsteater Logo

Topics I love talking about

I’ve spoken at conferences, podcasts, and industry panels on topics like:

  • Creative marketing with maximum impact.

  • Building brands that people actually care about.

  • Good marketers are great storytellers.

  • From designer to CMO: Career transitions.

  • Creative marketing on a shoestring budget.

  • The art of failing spectacularly (and learning from it).

“Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!”

Pingdom Logo
Photo of John Karlsson

John Karlsson, Lead Designer

“Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!”

Pingdom Logo
Photo of John Karlsson

John Karlsson, Lead Designer

“Not only is he a man of class and wit, but also a great designer and collaborator. When Jonas managed our marketing team, his skill and guidance consistently helped elevate our work to the next level. In short, Jonas knows what he’s doing!”

Portrait photo of John Karlsson

John Karlsson, Lead Designer

Pingdom Logo

My work has been featured in some great publications

TechCrunch Logo
The Verge Logo
The New York Times Logo
Mashable Logo
Wired Logo

My work has been featured in some great publications

TechCrunch Logo
The Verge Logo
The New York Times Logo
Mashable Logo
Wired Logo

My work has been featured in some great publications

TechCrunch Logo
The Verge Logo
The New York Times Logo
Mashable Logo
Wired Logo

Hello there, a quick introduction might be in order

I’m Jonas, a designer at heart who somehow ended up as a CMO. My childhood dream was drawing comics, which evolved into a love for design and storytelling that’s turned me into a well-sought-after Swiss army knife for companies worldwide.

In my previous life I did creative work for Ben Sherman, Sega Games, MTV, Chupa Chups, SVT, and many more. I’ve served as CMO, Chief Product Officer, and Designer at Pingdom, Dooer, Lavendla, and Besedo.

When I’m not marketing (that really ought to be a verb), I dedicate way too much time to music and movies – on an almost unhealthy, obsessive level.

I dream of owning a vineyard someday. Because if you’re going to dream, dream big enough to need irrigation systems.

That’s me outside London Design Museum

Arrow pointing downwards
Monoline illustration of a merman, the symbol or logo of Sailors & Mermaids
Monoline illustration of a merman, the symbol or logo of Sailors & Mermaids
Monoline illustration of a merman, the symbol or logo of Sailors & Mermaids
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Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.