Make your entire marketing click
I’ve spent over 20 years transforming okay marketing into great; building teams, scaling SaaS brands, and speaking at events where people actually take notes and pictures.
Whether it’s in a workshop with your team, on a mic for a podcast, or on stage at a conference I bring practical tools and stories from the trenches. I want you to take away a feeling of “hell yes I can do this.”
Great marketing doesn’t happen by accident, it’s built by teams who know where they’re going, and how to get there.
I’m based in Stockholm, Sweden, and I work with marketing teams all over the world. I deliver practical expertise with some roll-up-your-damn-sleeves mentality straight from the trenches.
Sharp strategy
I focus on what matters most and turn ideas into action items. You’ll get sharp positioning, focused priorities, and a clear story your team and audience can rally around.
No strings attached! Really.
B2B and marketing are gloriously messy, complicated, and sometimes just plain weird (anyone who says differently is selling something). Sometimes I solve it by being clever, other times it takes willpower, tears, and being tenacious as hell.
Key metrics and results
Is this thing on? 🎤
I’ve spoken at conferences, podcasts, and industry panels on topics like:
Creative marketing with maximum impact.
Building brands that people actually care about.
Good marketers are great storytellers.
Marketing sprints and iterations.
Art Direction when everything are templates.
Failing spectacularly – stories from the trenches.
Hello there, a quick introduction might be in order
I’m Jonas, a designer at heart who somehow ended up as a CMO. My childhood dream was drawing comics, which evolved into a love for design and storytelling that’s turned me into a well-sought-after Swiss army knife for companies worldwide.
In my previous life I did creative work for Ben Sherman, Sega Games, MTV, Chupa Chups, SVT, and many more. I’ve served as CMO, Chief Product Officer, and Designer at Pingdom, Dooer, Lavendla, and Besedo.
When I’m not marketing (that really ought to be a verb), I dedicate way too much time to music and movies – on an almost unhealthy, obsessive level.
I dream of owning a vineyard someday. Because if you’re going to dream, dream big enough to need irrigation systems.
