I make hiring a great CMO not suck
An award-winning CMO for tech and SaaS startups and scale-ups. I make things you’re proud to put your logo on, and I make them move the numbers. These things will be live, loud, and converting.
A full-stack marketer, if there ever was one
For the past 15 years, I’ve worked as a CMO with both in-house teams and founders. My focus is on setting direction and getting results. You’re not hiring me just to add more marketing. Most companies don’t need more marketing; they need the right steps, in the right order, delivered on time.
I do my best work in the messy middle, where plans meet reality, teams get stuck, channels slow down, and to-do lists keep growing.
Marketing can’t, and won’t, become a black box of unknowns. Not on my watch.
Sailors & Mermaids is intentionally small. You get hands-on, award-winning CMO leadership that moves fast and cares about what gets delivered. I’m a storyteller who connects with both people and tech, and I know how to help teams find their rhythm so output keeps growing.
I’m not your typical spreadsheet-loving-cava-guzzling-CMO. I create, I build, and I get sh*t done.
Oh, and here’s a Swedish summary of this for my fellow Swedes.
15+
5
32%
3x
20+
15+
The 5D’s, a CMO operating system
I like practical frameworks. Mine has five steps, and each one starts with D. I guess that makes me a bit charming.
Still, having a framework really does make things easier for everyone.
Also, why didn’t I call this CMOS, or Chief Marketing Operating System? Sheesh…
Diagnose
We look at your story, your funnel, your channels, and your team reality. Where do people drop? What’s unclear? What’s expensive but ineffective? Let’s separate signal from noise.
You get: A straight-shooting diagnosis, quick wins, and a list of things to stop doing.
Decide
We pick the moves worth making, set the order, and name who owns what.
Then we build a plan the team can run next week, not “someday.”
You get: Priorities, roles, deadlines, and a plan that will definitely sustain contact with reality.
Design
This is where “good” becomes “damn.” We sharpen the message, build the narrative, shape the offers, and set a creative direction that makes every asset feel related.
You get: A messaging spine, creative direction, and clearer briefs that speed up execution.
Deliver
We ship on a weekly cadence with real deadlines and tight feedback loops. I stay very hands-on here because momentum shows on the calendar, not theory.
You get: Shipped work every week, plus a cadence that keeps it moving. A rolling thunder if you will.
Debrief
We measure what matters, learn fast, and iterate without drama. You’ll always know what we’re doing, why we’re doing it, and what it changed.
You get: Simple reporting that is easy to follow, clearer decisions, and fewer surprises.
Want this at your company?
If this sounds familiar you should schedule a first chat. I’ll ask a few questions, tell you what I see, and we’ll go from there.
No strings attached, really!
