You deserve a world-class CMO – without the full-time price tag

You get a seasoned CMO who both builds frameworks and strategies as well as implement and execute. That combination will deliver real results and making sure that you’ll have good marketing in place long long after I’m gone.

I work on your terms, whether that’s two days a week, focused quarterly sprints, or a different setup totally.

Metrics? Yeah, we got ’em

Advice? Sure. Strategies, yes, but you’re hiring me for results. Companies I work with typically see on average:

Advice? Sure. Strategies, yes, but you’re hiring me for results. Companies I work with typically see on average:

0%
0%
0%
0%

Lower customer acquisition costs

Lower customer acquisition costs

Lower customer acquisition costs

0%
0%
0%
0%

More marketing-qualified leads

More marketing-qualified leads

More marketing-qualified leads

0x
0x
0x
0x

Faster growth

Faster growth

Faster growth

I’ve worked with over 20 B2C and B2B companies, from startups to enterprises on the New York Stock Exchange. It might feel that marketing and design is like pouring resources into a black hole.

It really isn’t, and I have the numbers to prove it.

“Jonas has been instrumental in positioning Besedo as a recognized global leader in our industry. What truly sets Jonas apart is his remarkable creativity and resourcefulness. Jonas is an exceptional marketing leader who consistently delivers outstanding results.”

Portrait photo of Petter Nylander

Petter Nylander, CEO

“Jonas has been instrumental in positioning Besedo as a recognized global leader in our industry. What truly sets Jonas apart is his remarkable creativity and resourcefulness. Jonas is an exceptional marketing leader who consistently delivers outstanding results.”

Portrait photo of Petter Nylander

Petter Nylander, CEO

“Jonas has been instrumental in positioning Besedo as a recognized global leader in our industry. What truly sets Jonas apart is his remarkable creativity and resourcefulness. Jonas is an exceptional marketing leader who consistently delivers outstanding results.”

Portrait photo of Petter Nylander

Petter Nylander, CEO

“Jonas has been instrumental in positioning Besedo as a recognized global leader in our industry. What truly sets Jonas apart is his remarkable creativity and resourcefulness. Jonas is an exceptional marketing leader who consistently delivers outstanding results.”

Portrait photo of Petter Nylander

Petter Nylander, CEO

Our work has been featured in some great publications

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Our work has been featured in some great publications

TechCrunch Logo
The Verge Logo
The New York Times Logo
Mashable Logo
Wired Logo

Our work has been featured in some great publications

TechCrunch Logo
The Verge Logo
The New York Times Logo
Mashable Logo
Wired Logo

Our work has been featured in some great publications

TechCrunch Logo
The Verge Logo
The New York Times Logo
Mashable Logo
Wired Logo

Just as important is how we do it

Just as important is how we do it

Just as important is how we do it

Just as important is how we do it

B2B and marketing are gloriously messy, complicated, and sometimes just plain weird (anyone who says differently is selling something). Sometimes I solve it by being clever, other times it takes grit, willpower, and being tenacious as hell.

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Thought leadership

We produce content your competitors only wish they had. Industry insights in really smart packaging, plus PR, equal thought leadership that drives traffic and domain authority.

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Adapt and optimize

Let’s track what your users actually do, not what they say. Heat maps reveal where they get stuck, A/B tests confirm what works, and your numbers climb without guesswork.

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Channel efficiency

We identify which channels bring qualified leads, not just clicks. Then, reallocate the budget to winners, constantly testing new approaches that keep your CAC going down.

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Search and retargeting

We target people already showing interest in what you offer. No more wasted spend on cold audiences. Focused campaigns that convert because timing is everything.

... and there will be data-driven decisions, positioning that stands out, and a lot more.

Hello there, a quick introduction might be in order

I’m Jonas, a designer at heart who somehow ended up as a CMO. My childhood dream was drawing comics, which evolved into a love for design and storytelling that’s turned me into a well-sought-after Swiss army knife for companies worldwide.

In my previous life I did creative work for Ben Sherman, Sega Games, MTV, Chupa Chups, SVT, and many more. I’ve served as CMO, Chief Product Officer, and Designer at Pingdom, Dooer, Lavendla, and Besedo.

When I’m not marketing (that really ought to be a verb), I dedicate way too much time to music and movies – on an almost unhealthy, obsessive level.

I dream of owning a vineyard someday. Because if you’re going to dream, dream big enough to need irrigation systems.

That’s me outside London Design Museum

That’s me outside London Design Museum

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© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.