I make hiring a great CMO not suck
An award-winning CMO for tech and SaaS startups and scale-ups. I make things you’re proud to put your logo on, and I make them move the numbers. These things will be live, loud, and converting.
A full-stack marketer, if there ever was one
I've spent the last 15 years in CMO-level roles, in-house and alongside founders. I set the direction and build the work. You’re not hiring me for “more marketing.” Most companies don’t need more marketing. They need the right moves, in order, shipping on time.
My sweet spot is the messy middle, where the plan meets reality, where teams stall, channels leak, and “we should” piles up.
Marketing can’t, and won’t, become a black box of unknowns. Not on my watch.
Sailors & Mermaids is small on purpose. You get award-winning CMO leadership that’s hands-on, fast-moving, and obsessed with what we ship, not what we plan. I’m a storyteller who speaks both human and tech, and I’m good at getting teams into a rhythm where output becomes rolling thunder.
I’m not your typical spreadsheet-loving-cava-guzzling-CMO. I create, I build, and I get sh*t done.
Oh, and here’s a Swedish summary of this for my fellow Swedes.
15
5
32%
3x
20+
15+
The 5D’s, a CMO operating system
I like frameworks you can use. Mine has five steps. They also happen to start with D, because I’m charming like that.
But in all seriousness, having a framework makes life a little easier for everyone.
Also, why didn’t I name this a CMOS – Chief Marketing Operating System? 🙄 Sheesh…
Diagnose
We look at your story, your funnel, your channels, and your team reality. Where do people drop? What’s unclear? What’s expensive but ineffective? Let’s separate signal from noise.
You get: A straight-shooting diagnosis, quick wins, and a list of things to stop doing.
Decide
We pick the moves worth making, set the order, and name who owns what.
Then we build a plan the team can run next week, not “someday.”
You get: Priorities, roles, deadlines, and a plan that will definitely sustain contact with reality.
Design
This is where “good” becomes “damn.” We sharpen the message, build the narrative, shape the offers, and set a creative direction that makes every asset feel related.
You get: A messaging spine, creative direction, and clearer briefs that speed up execution.
Deliver
We ship on a weekly cadence with real deadlines and tight feedback loops. I stay very hands-on here because momentum shows on the calendar, not theory.
You get: Shipped work every week, plus a cadence that keeps it moving. A rolling thunder if you will.
Debrief
We measure what matters, learn fast, and iterate without drama. You’ll always know what we’re doing, why we’re doing it, and what it changed.
You get: Simple reporting that is easy to follow, clearer decisions, and fewer surprises.
Want this at your company?
If this sounds familiar you should schedule a first chat. I’ll ask a few questions, tell you what I see, and we’ll go from there.
No strings attached, really!
