Marketing that transforms your business
Advice? Sure. Strategies, yes, but you’re hiring me for results. Companies I work with typically see on average:
20+
We’ve worked with over twenty B2C and B2B companies across diverse verticals. From seed-stage startups to enterprises on the NYSE with 8-figure marketing budgets.
Examples of what we actually do – not just promises
Over 15 years of experience building world-class marketing for organizations of all sizes.
Pingdom: The world’s biggest website monitoring company
CMO at the world’s biggest website monitoring company. Grew the Pingdom user-base from 30,000 to 900,000 with a 184% revenue increase. Acquired by SolarWinds (NYSE: SWI) for $50 million.
The Pingdom case study
Finding a market-fit and boosting leads by 80% at Dooer
Helped fintech company Dooer find a go-to-market strategy when they had pivoted the offering. Increased inbound leads by 80% and we pushed the CAC down by more than quarter year over year.
The Dooer case study
Disrupting a traditional industry with trust at Lavendla
Increased revenue by 75% to 71 million SEK with marketing, localization, and product optimization. Lavendla surged to the #2 brand in Sweden behind Fonus. Rolled out the product concept in the Scandinavian markets.
The Lavendla case study
Besedo: Making the internet safer with content moderation
CMO at global content moderation service Besedo. Applying new ways of doing marketing meant lowering costs significantly and still increase inbound leads. Also orchestrating a major rebranding.
The Besedo case study
Thought leadership with unique content
We produce content your competitors only wish they had. Industry insights in really smart packaging, plus PR, equal thought leadership that drives traffic and domain authority.
Adapt and optimize accordingly
Let’s track what your users actually do, not what they say. Heat maps reveal where they get stuck, A/B tests confirm what works, and your numbers climb without guesswork.
Channel efficiency that cuts waste
We identify which channels bring qualified leads, not just clicks. Then, reallocate the budget to winners, constantly testing new approaches that keep your CAC going down.
Search and retargeting with intent
We target people already showing interest in what you offer. No more wasted spend on cold audiences. Focused campaigns that convert because timing is everything.
... and of course there will be data-driven decisions, positioning that stands out, and a lot more.
Hello there, a quick introduction might be in order
I’m Jonas, a designer at heart who somehow ended up as a CMO. My childhood dream was drawing comics, which evolved into a love for design and storytelling that’s turned me into a well-sought-after Swiss army knife for companies worldwide.
In my previous life I did creative work for Ben Sherman, Sega Games, MTV, Chupa Chups, SVT, and many more. I’ve served as CMO, Chief Product Officer, and Designer at Pingdom, Dooer, Lavendla, and Besedo.
When I’m not marketing (that really should be a verb), I dedicate way too much time to music and movies – on an almost unhealthy, obsessive level.
I dream of owning a vineyard someday. Because if you’re going to dream, dream big enough to need irrigation systems.
