Free playbook
The AI marketing playbook
With AI, how do you even do marketing anymore? If you need to build a plan from scratch today, here is how to do it.
What: Grow share of voice in LLMs for transactional questions.
How: Create authoritative, citation-rich content. Focus on comparison pages, use cases, and problem-solving guides that directly answer buyer questions.
Tools: Perplexity Pages, Claude for content optimization, BrightEdge for schema markup, and Peec for in AI visibility tracking.
80% of B2B search traffic will shift to AI interfaces by 2026, according to Gartner. By 2027, 95% of B2B buyer journeys will start on an LLM.
Master short-form content
What: Grow influence via text, images, and video content using AI.
Tools: Opus Clip, Descript, Claude for hook generation, Canva AI, Midjourney or Runway for video
Decision-makers consume 13+ pieces of content before engaging sales, and 65% prefer short-form content to learn about products.
Create interactive tools
What: Create free and interactive tools that deliver immediate value.
How: Build shareable tools like calculators, frameworks, assessments, and mini-apps and turn static content (like this) into interactive, product-led experiences.
Interactive content generates 2x more conversions and 4-5x more extended engagement than static alternatives.
Build an intent engine
What: Develop an always-on radar for buying intent that spots opportunities before competitors and delivers relevant experiences instantly.
How: Map internal and external intent signals to your ICP. Optimize AI experiences for what converts.
70% higher conversion rates and 2.5x faster sales cycles for companies using intent data.
Prospecting with AI sales
What: Scale your best rep’s best day 1,000x.
How: Train AI on top performer patterns. Automate multi-touch sequences that feel genuinely personal.
Tools: 11x.ai, Clay for enrichment, Lavender, Instantly.ai, Synthesia for video personalization.
Personalized outreach drives 6x higher transaction rates, but manual personalization doesn’t scale.
Micro-audience multiplier
What: Run thousands of micro-campaigns instead of a handful of broad ones.
How: Use intent signals to split your ICP into micro-audiences. Segment audiences by industry, role, company stage, and intent signals. Generate tailored creative and messaging for each segment automatically.
Tools: Google’s Performance Max, Perplexity Labs
3x higher ROI and 40% lower CAC with micro-targeted campaigns.
Create an always-on team
What: Deploy AI that engages, qualifies, and nurtures leads 24/7
How: Build conversational workflows that feel human, answer complex questions, and seamlessly hand off to sales when prospects are ready.
Tools: Intercom Fin, Drift, Sierra, Voiceflow, custom GPT-powered chatbots.
55% increase in qualified leads and capture 35% of after-hours demand you’re currently missing with AI-powered chat.
Fancy a downloadable PDF instead? Say less, we got you covered. There is a one-pager available so you can print it and put it next to your desk. Or hand to your manager.
A printed one-pager is a manager’s raison d'être.
