Handcrafted marketing and design that make waves

Sailors & Mermaids is a small creative studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.

Sailors & Mermaids is a small creative studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.

Six sailors parading in the same style as Madness
Six sailors parading in the same style as Madness
Six sailors parading in the same style as Madness

Please stay a while. A lot of effort went into making this website. Just sayin’…

Please stay a while. A lot of effort went into making this website. Just sayin’…

“What is it you do exactly?” — Mom

In short, I help companies grow and sell things.

I’m a Swiss Army Knife in marketing, with a background as a designer and developer, and a knack for good storytelling; I consider myself both a thinker and a tinker.

Sailors & Mermaids is my side project, where I freelance as a CMO, coach, and teach marketing. I also design because, well, I like things to look good.

Arrow pointing downwards

That’s me!

Jonas Strandell sitting at a desk drawing with an Apple Pencil on an iPad
Jonas Strandell sitting at a desk drawing with an Apple Pencil on an iPad
Jonas Strandell sitting at a desk drawing with an Apple Pencil on an iPad

And this is what I can do for you

Selected design work

At its finest, drawings and designs transcend from a hobby to something that comes to life as stickers, prints, etc. At other times, they get paid and end up on apps and websites and living their best lives.

Photo of sticker with a skull
Photo of sticker with a Mac Classic
Photo of sticker with Besedo on
A coffee mug with a Sailors & Mermaids print

Over the years I’ve been fortunate to work with

The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo

Selected design work

At its finest, drawings and designs transcend from a hobby to something that comes to life as stickers, prints, etc. At other times, they get paid and end up on apps and websites and living their best lives.

Photo of sticker with a skull
Photo of sticker with a Mac Classic
Photo of sticker with Besedo on
A coffee mug with a Sailors & Mermaids print

Over the years I’ve been fortunate to work with

The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo

Selected design work

At its finest, drawings and designs transcend from a hobby to something that comes to life as stickers, prints, etc. At other times, they get paid and end up on apps and websites and living their best lives.

Photo of sticker with a skull
Photo of sticker with a Mac Classic
Photo of sticker with Besedo on
A coffee mug with a Sailors & Mermaids print

Over the years I’ve been fortunate to work with

The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo

Latest from the Sailors & Mermaids studio

Final reminder on how we can help

This is what is commonly referred to as a “last plea” on a website. And if you have any questions just shoot me a message.

Try our free tips and resources

Download, tweak, and test. You can start on your own with free templates and tools. Grab a resource, modify, and try it. If you need help let us know.

Try free resources

Get coaching and mentoring

Let’s get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Just actionable advice to help your team.

Hire me as your fractional CMO

Creative marketing help you outsmart competition and as your fractional or interim CMO I can deliver big results and impact even on a smaller budget.

No strings attached!

Illustration of Jonas Strandell on a vespa

Final reminder on how we can help

This is what is commonly referred to as a “last plea” on a website. And if you have any questions just shoot me a message.

Try our free tips and resources

Download, tweak, and test. You can start on your own with free templates and tools. Grab a resource, modify, and try it. If you need help let us know.

Try free resources

Get coaching and mentoring

Let’s get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Just actionable advice to help your team.

•••
•••

Hire me as your fractional CMO

Creative marketing help you outsmart competition and as your fractional or interim CMO I can deliver big results and impact even on a smaller budget.

No strings attached!

Illustration of Jonas Strandell on a vespa

Final reminder on how we can help

This is what is commonly referred to as a “last plea” on a website. And if you have any questions just shoot me a message.

Try our free tips and resources

Download, tweak, and test. You can start on your own with free templates and tools. Grab a resource, modify, and try it. If you need help let us know.

Try free resources

Get coaching and mentoring

Let’s get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Just actionable advice to help your team.

Hire me as your fractional CMO

Creative marketing help you outsmart competition and as your fractional or interim CMO I can deliver big results and impact even on a smaller budget.

No strings attached!

Illustration of Jonas Strandell on a vespa
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Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.