Handcrafted marketing and design that make waves

Sailors & Mermaids is a small creative studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.

Sailors & Mermaids is a small creative studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.

Six sailors parading in the same style as Madness
Six sailors parading in the same style as Madness
Six sailors parading in the same style as Madness

Please stay a while. A lot of effort went into making this website. Just sayin’…

Please stay a while. A lot of effort went into making this website. Just sayin’…

“What is it you do exactly?” — Mom

In short, I help companies grow and sell things.

My title is Chief Marketing Officer, the kind that likes to get his hands dirty. With a background as a designer and developer – and a knack for good storytelling – I consider myself both a thinker and a tinker.

Sailors & Mermaids is my side project where I do freelance CMO work, coach teams, teach marketing. And I design because, well, I like things to look good.

“What is it you do exactly?” — Mom

In short, I help companies grow and sell things.

My title is Chief Marketing Officer, the kind that likes to get his hands dirty. With a background as a designer and developer – and a knack for good storytelling – I consider myself both a thinker and a tinker.

Sailors & Mermaids is my side project where I do freelance CMO work, coach teams, teach marketing. And I design because, well, I like things to look good.

“What is it you do exactly?” — Mom

In short, I help companies grow and sell things.

My title is Chief Marketing Officer, the kind that likes to get his hands dirty. With a background as a designer and developer – and a knack for good storytelling – I consider myself both a thinker and a tinker.

Sailors & Mermaids is my side project where I do freelance CMO work, coach teams, teach marketing. And I design because, well, I like things to look good.

Jonas Strandell sitting at a desk drawing with an Apple Pencil on an iPad
Jonas Strandell sitting at a desk drawing with an Apple Pencil on an iPad
Jonas Strandell sitting at a desk drawing with an Apple Pencil on an iPad

A small selection of design work

Designing and drawing is more than just an extracurricular activity. Sometimes they come to life as stickers, cards, prints, etc.

Photo of sticker with a skull
Photo of sticker with a skull
Photo of sticker with a skull
Photo of sticker with a Mac Classic
Photo of sticker with a Mac Classic
Photo of sticker with a Mac Classic
Photo of sticker with Besedo on
Photo of sticker with Besedo on
Photo of sticker with Besedo on

Over the years we’ve been fortunate to work with

The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo

Over the years we’ve been fortunate to work with

The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo

Over the years we’ve been fortunate to work with

The MTV Logo
The Sega Logo
Ben Sherman Logo
UtbildningsRadion Logo
Yahoo Logo
Chupa Chups Logo
SVT Logo
Pioneer Logo
Uppsala Stadsteater Logo
Adnams Logo
MDU Logo

This is how we can help

Try our free tips and resources

Download, tweak, and test. You can start on your own with free templates and tools. Grab a resource, modify, and try it. If you need help let us know.

Try free resources

Get coaching and mentoring

Let’s get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Just actionable advice to help your team.

Hire me as a fractional CMO

Creative marketing help you outsmart competition and as your fractional or interim CMO we can deliver big results together even with a smaller budget.

No strings attached!

Illustration of Jonas Strandell on a vespa

This is how we can help

Try our free tips and resources

Download, tweak, and test. You can start on your own with free templates and tools. Grab a resource, modify, and try it. If you need help let us know.

Try free resources

Get coaching and mentoring

Let’s get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Just actionable advice to help your team.

•••
•••

Hire me as a fractional CMO

Creative marketing help you outsmart competition and as your fractional or interim CMO we can deliver big results together even with a smaller budget.

No strings attached!

Illustration of Jonas Strandell on a vespa

This is how we can help

Try our free tips and resources

Download, tweak, and test. You can start on your own with free templates and tools. Grab a resource, modify, and try it. If you need help let us know.

Try free resources

Get coaching and mentoring

Let’s get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Just actionable advice to help your team.

Hire me as a fractional CMO

Creative marketing help you outsmart competition and as your fractional or interim CMO we can deliver big results together even with a smaller budget.

No strings attached!

Illustration of Jonas Strandell on a vespa
Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.

Sailors & Mermaids Flag

Copyright

© 2009–2025

Sailors & Mermaids. Oh, look, a Privacy Policy.