Media kit

Short bio (50 words)

Jonas Strandell is an award-winning marketer and designer with more than 20 years of experience working with SaaS and digital-first companies. He has led teams at Pingdom, Dooer, Lavendla, and Besedo, helping startups and scale-ups grow using creative, data-driven marketing. Through his studio, Sailors & Mermaids, he helps companies create kickass marketing.

Medium bio (100 words)

Jonas Strandell is a Swedish designer and accidental marketer who has spent 15+ years creating award-winning marketing. He helped grow Pingdom into the world’s biggest web performance company and has held numerous senior marketing and product roles at companies like SolarWinds, Dooer, Lavendla, and Besedo. Through his studio, Sailors & Mermaids, Jonas helps startups and scale-ups do better and drive more business with creative, kickass marketing. He’s known for his candid, iterative approach and is a self-described Olympic-level potty mouth – fueled by rage and coffee. He loves an English football team that has rarely loved him back with the same passion.

Long bio (200 words)

Jonas Strandell is an award-winning marketer, designer, and writer based just outside Stockholm, Sweden. Over the last 20 years, he has helped SaaS companies and digital-first brands turn great products into growth engines.

As CMO at Pingdom, he built and scaled a global marketing team, growing users from 30,000 to 900,000 and securing clients such as Apple, Instagram, Squarespace, and Spotify. At Dooer, he increased lead generation by 180% in just four months. As CMO and CPO at Lavendla, he led the company’s digital transformation, achieving 75% YoY revenue growth and making it Sweden’s #2 funeral services brand. Most recently, at Besedo, Jonas transformed marketing operations, nearly doubling inbound leads while reducing spend by 47%, bringing in clients like eBay, Voxmedia, and Rockstar Games.

Through his studio Sailors & Mermaids, Jonas works with startups and scaleups, offering strategy, coaching, and hands-on execution. A frequent speaker and writer, he’s passionate about making marketing accessible, iterative, and fun – and freely admits he’s an Olympic-level pottymouth fueled by rage and coffee. A hopeless romantic and optimist at heart, he has given his unwavering loyalty to a football club that has rarely shown him the same affection for 40 years.