Handcrafted marketing and design that make waves
Sailors & Mermaids is a small creative studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.
Sailors & Mermaids is a small creative studio founded by award-winning marketer and Olympic-level potty mouth Jonas Strandell.
Already? A lot of effort went into making this website. Just sayin’…
Already? A lot of effort went into making this website. Just sayin’…
“What is it you do exactly?” — Mom
In short, I help companies grow and sell things.
My title is Chief Marketing Officer, the kind that likes to get his hands dirty. With a background as a designer and developer – and a knack for good storytelling – I consider myself both a thinker and a tinker.
Sailors & Mermaids is my side project where I do freelance CMO work, coach teams, teach marketing. And I design because, well, I like things to look good.
“What is it you do exactly?” — Mom
In short, I help companies grow and sell things.
My title is Chief Marketing Officer, the kind that likes to get his hands dirty. With a background as a designer and developer – and a knack for good storytelling – I consider myself both a thinker and a tinker.
Sailors & Mermaids is my side project where I do freelance CMO work, coach teams, teach marketing. And I design because, well, I like things to look good.
“What is it you do exactly?” — Mom
In short, I help companies grow and sell things.
My title is Chief Marketing Officer, the kind that likes to get his hands dirty. With a background as a designer and developer – and a knack for good storytelling – I consider myself both a thinker and a tinker.
Sailors & Mermaids is my side project where I do freelance CMO work, coach teams, teach marketing. And I design because, well, I like things to look good.



Speaking at events and conferences
You can hire me as a speaker, and I will do what I do best. Talk. A lot. Inspiration and insights from the trenches, and a good time had by all.


Speaking events
Coaching marketing teams
Sometimes you just need a sanity check on your marketing. I bring an outside perspective that is clear, candid, and focused on what works.


Coaching teams
Deputy and interim CMO roles
I build marketing engines that drive leads, craft content that builds authority, and refine your brand so it looks as good as it performs.


Hire a CMO
This is how we can help
Try our free tips and resources
Download, tweak, and test. You can start on your own with free templates and tools. Grab a template, tweak a framework, and see what works.
Try free resources
Get coaching and mentoring
Get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Clear and actionable advice to help your team.
No strings attached!
This is how we can help
Try our free tips and resources
Download, tweak, and test. You can start on your own with free templates and tools. Grab a template, tweak a framework, and see what works.
Try free resources
Get coaching and mentoring
Get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Clear and actionable advice to help your team.
•••
•••
No strings attached!
This is how we can help
Try our free tips and resources
Download, tweak, and test. You can start on your own with free templates and tools. Grab a template, tweak a framework, and see what works.
Try free resources
Get coaching and mentoring
Get a fresh perspective on your marketing. What’s working, what’s not, and where to double down. Clear and actionable advice to help your team.
No strings attached!
Copyright
© 2009–2025
Sailors & Mermaids. Oh, look, a Privacy Policy.
Copyright
© 2009–2025
Sailors & Mermaids. Oh, look, a Privacy Policy.
Copyright
© 2009–2025
Sailors & Mermaids. Oh, look, a Privacy Policy.